20. January 2014 16:47
As part of the Party of the Decade Grand Funale festivities in 2013, Route 66 Casino hosted a "Win Tickets for a Year" facebook contest during the month of October. Entry was free and guests had the opportunity to earn additional entries by simply referring their friends to the contest and having them enter as well. The contest received hundreds of entries all month long and in November one winner was chosen.
Alicia and husband Randy before they attended the first show of 2014 featuring comedian Bill Burr.
Congratulations to Mrs. Alicia Paynter! She will receive one pair of VIP tickets to every single show in Legends Theater during 2014. She was thrilled to learn she won and is very excited about the 2014 entertainment lineup. She is most looking forward to attending the Martina McBride concert on February 6th and she knows her grandmother will enjoy the Steve Connolly - Spirit of the King show.
Route 66 Casino hosts various contests and ticket giveaways throughout the year. Find and follow Route 66 Casino on Facebook and Twitter to be an insider on any upcoming giveaways.
1. January 2014 16:21
The best buffet in New Mexico is better than ever with more food and beverage choices than ever before. Since opening in 2009 Buffet 66 has been repeatedly acclaimed as the finest food venue of its kind in the Southwest. With the recent expansion and additions that opened right after Christmas, Buffet 66 has raised the level of quality, service and value to achieve even higher expectations.
To celebrate the grand opening of the new Buffet 66 every Route 66 Casino Ultimate Rewards cardholder will receive a lottery-style scratcher, between January 6th and 31st, with every paid meal. Every scratcher is a winner! Winners may redeem their prize on their next visit. Prizes include between $1 and $3 discounts on any buffet lunch or dinner, free lunch buffets, free seafood dinners (served Thursday – Saturday), free original shakes at Johnny Rockets, free smoothies and even merchandise. Guests can win Blu-Ray DVD players, I Pads or a 42” Visio HDTV. More than 20,000 winning scratchers will be awarded throughout the entire month of January.
The all-new Buffet 66 now includes a state-of-the-art Asian Noodle Bar where guests can customize their choice of three different kinds of beef, chicken or seafood noodle soups. In addition, 8 different flavors of ice cream and a variety of flavored coffees are now included in the buffet purchase price in the all-new Coffee and Ice Cream station. On weekends guest can now enjoy the new Mongolian Grill to design their own personalized dishes with the ingredients of their choice stir-fried by Route 66 expert cooks. And adults will enjoy the new Margarita Bar where, for an additional charge, guests can enjoy their favorite beer, wine or specialty drinks including Margaritas and Bloody Marys.
With more than 200 choices on display the all-new Buffet 66 is now offering the most complete menu, best value and highest quality in New Mexico. And to thank guests for visiting in January every paid meal will receive a Grand Opening scratcher and every scratcher is a winner, Guaranteed!
All winners must be at least 21 years of age and display a valid identification and an Ultimate Rewards card at the time of purchase. Sign up for an Ultimate Rewards card is absolutely free. All scratcher prizes are valid until February 7th, 2014.
16. September 2013 13:08
As part of the 10th Anniversary Party of the Decade Celebration, Route 66 Casino had a custom car made as the grand finale prize of the 10-week "Drive of the Decade" promotion. The chosen classic 1965 Ford Mustang experienced a complete remodel from top to bottom.
Throughout the 10-week "Drive of the Decade" car giveaway, casino guests had the opportunity to win 10 different Ford model cars with the custom 1965 Mustang as the grand prize. The final Sunday of the promotion, Ultimate Rewards members entered their drawing tickets into the drawing bin. Promotions Manager, Steven Concho, greeted guests as all anxiously waited to see who the lucky winner was going to be.
And the winner is...
Florence Gonzales of Albuquerque, NM! She almost fell to her knees when she revealed the winning ticket in her drawing pod. She thanked Route 66 Casino for everything and especially for her “new” old Classic Car.
16. May 2013 15:48
Planning for the Party of the Decade started months prior to its launch date. An entire campaign was created to incorporate the anniversary with Route 66 icon, Miss 66. The campaign development was a collaboration between creative director Derek Johnson and Commercial Head Films. The creative team designed concepts for the 10th Anniversary logo and advertising campaign. Skip Sayre, Chief of Sales and Marketing along with Maria Lamar, Marketing Manager joined director Moshe Brakha in Los Angeles to shoot new images featuring Miss 66.
Attention to the smallest detail was important. This is what Miss 66’s costume looked like in the beginning. Final embellishments were hand sewn to and chosen to best accent her accessories.
Over twenty different styles and colors of top hats were considered. The final hat chosen for the campaign was embellished further with sequins and rubies to match her costume.
Silver, black, red…so many choices.
A classic pin up hairstyle was chosen to finish off Miss 66’s new look.
4. March 2013 12:45
On Saturday, March 2nd, Route 66 Casino Hotel placed 3rd in both Most Artistic Sculpture and 3rd in Best Tasting Samples at the 21st Annual Chocolate Fantasy Charity Event, an annual benefit gala for the New Mexico Museum of Natural History Foundation. The event features the most noteworthy chocolatiers in New Mexico, competing to win Best of Show with their elaborate chocolate sculptures and edible sampling pieces. The theme was "Once Upon A Time...An Enchanted Chocolate Fantasy."
The Route 66 Culinary Team featured Executive Chef, Gilles Desnous, Pastry Chef, Esperanza Martinez and Pastry Assistant, Nathan Martinez. The team entered a piece titled: Ali Baba's Treasure. The chocolate piece of art featured vivid colors, intricate details and a stunning presence that would have made Aladdin himself jealous.
From the tiny butterflies to the blooming flowers, the piece was 100% edible and made free-form (no chocolate molds were used).
Due to the size of the chocolate art piece, the final touches were not added until the morning of the event. Tiny paintbrushes were used to add final splashes of color on this magnificent piece.
21. February 2013 11:48
Route 66 Casino Hotel was the presenting sponsor of the 2013 Super Nationals, New Mexico’s Premier Custom Auto Show. The event took place February 1st through 3rd at the Lujan Complex at Expo New Mexico. The car show featured street rods and customs from across the country. The Route 66 Casino Girls were on hand to sign autographs and take photos with guests.
Route 66 Casino Girls with the "Scythe", the radical creation of Galpin Auto Sports. This custom car started out as a Mustang and has a voice controlled interior.
Murray Pfaff's 1959 Chrysler "Imperial Speedster" was just across the way from the Route 66 Casino Hotel booth.
Steve's Cruzin with the Oldies entertained thousands of guests over all three days of the custom auto show. Steve also provides the rock 'n roll music at Route 66's Memorial Day Car Show as well as the Calendar Car Show and Championship Chili Cook-Off in August.
Stay tuned for details on the up-coming 2013 Route 66 car shows.
29. November 2012 08:09
This New Year’s Eve, don’t just say goodbye to 2012 – say Aloha! It’s Route 66 Casino Hotel’s Party in Paradise, the largest and most “SAND”sational New Year’s celebration in New Mexico. And starting today through Friday, December 21st you have a chance to win 2 VIP New Year’s Eve passes! Here’s how it works:
- Follow Route 66 Casino Hotel on Twitter @rt66casinohotel
- In 140 characters or less, tell us why Route 66 Casino is the ultimate place to ‘Get Your Kicks’ on New Year’s Eve.
- Compose your tweet and include “#Rt66GetYourKicks” to be entered in the contest. (Note: #Rt66GetYourKicks will be included in the character count.)
- Once you have composed your tweet with the contest hashtag, press send!
Winners will be announced via twitter on Friday, December 21st. If you are not currently a member of Twitter, sign up for a free twitter account. Happy Tweeting and Good Luck!
New Years Eve Flyer.pdf (3.76 mb)